1925:Mary Austin and other visionaries orchestrate the inaugural Traditional Spanish Market to spotlight and promote local Hispanic traditional art. Initially held during the Santa Fe Fiestas on the patio of the Fine Arts Museum, the event quickly gained momentum. Austin and writer-artist Frank Applegate and others co-found the Spanish Colonial Arts Society.1926:The quickly growing market is relocated to West Palace Avenue. This strategic shift was intended to counter the growing trend of Hispanic artists seeking alternative job opportunities outside of New Mexico. The market’s founding and rapid establishment marks a pivotal moment in preserving and celebrating New Mexico’s unique artistic heritage.
1930–1940
Evolving Locations and Expanding Offerings
1930–1933:The Spanish Arts Shop opens at Sena Plaza on East Palace Avenue, providing a year-round venue for art sales and management by various individuals.1934–1937:Native Market is conceived by Leonora Curtin as the next iteration of Spanish Market, operating further east on Palace Avenue at El Parian Analco. The Market becomes a showplace with various activities beyond art sales.
1940–1960
Pause and Resurgence
1940:Spanish Market ceases to operate during and after World War II.1965:Traditional Spanish Market is revived as an annual event, initially under the portal of the First National Bank of Santa Fe. It later moves to the portal at the Palace of the Governors, where participating artists grow in number.
1970–1981
Independence and Youth Market Addition
1972:Spanish Market separates from Indian Market, adding new art categories and expanding booths around the Plaza.1981:The Youth Market is introduced to ensure the continuation of living traditions. Young artists between ages 7–17, mentored by adult artists, participate in this addition to the Spanish Market.
1980s–2023
Cultural Impact and Economic Force
1980s–2023:Traditional Spanish Market becomes an "incredible economic force," supporting artists and contributing significantly to the regional economy.2023:The Atrisco Heritage Foundation takes over the operation of Traditional Spanish Market, marking a new chapter in its stewardship under The Atrisco Companies.July 2023:Traditional Spanish Market, presented by Atrisco Heritage Foundation, celebrates its 71st year on the Historic Santa Fe Plaza, attracting over 10,000 visitors.
Today
Atrisco Heritage Foundation looks forward to a long and innovative future with Traditional Spanish Market, with plans to enhance the market's quality and experience every year.
